HOMO-CENTRIC RECORDS launched in September 2022 to showcase both GIDEÖN’s own musical creations and those of his comrades in House. The imprint, founded primarily to amplify the creative contributions of queer artists working in dance music, features like-minded artists whose approach to Deep House aligns with GIDEÖN’s well-respected underground musical aesthetic. Conceptually, the label focuses on the LGBTQIA+ heritage of House and pays homage to its lost heroes. The label manifesto states its intent: “To re-establish the lines of queer musical tradition at the heart of House, lost to AIDS and the capitalist desecration of dance music itself. HOMO-CENTRIC both acknowledges and reveres the original LGBTQIA+, Black and Latin pioneers of House - their DNA permeates all subsequent journeys in the genre. HOMO-CENTRIC RECORDS maintains that the original founders and champions of House must be recognised, named, and honoured.” Names like Ron Hardy, Frankie Knuckles, David Mancuso, Robert Owens, Mel Cheren, Tony Humphries, Larry Levan, Sylvester, Arthur Russel, Aaron Carl. Robbie Tronco, Nicky Siano, Patrick Cowley, Junior Vazquez, Danny Tenaglia, Steve Fabus, Derrick Carter, Hercules & Love Affair, The Carry Nation, Honey Dijon, and Kevin Aviance. The graphic identity of the label tips its hat to the classic label artwork of the golden age of House and illustrator James Lacey’s deviant poppers bottle inspiration for the label logo is a mischievous personification of the classic Rush Poppers brand of amyl nitrate.