Published
Fri, May 10, 2024, 12:00
- Bump your event directly through RA Pro in just a few clicks to boost its position on the RA Guide.
The RA Bump feature is a quick and powerful way to give ticket sales a significant boost in the run-up to your party. When you bump an event, it will jump to position 3 in the listings on the RA Guide, and also appear on the Popular Events page for the date and region of your event.
Bumps are now quicker and easier to set up than ever before.
You can create a Bump campaign, monitor how it’s performing and top up your budget whenever you want – all directly in RA Pro. Detailed performance analytics are displayed on your campaign dashboard and data is updated every 15 minutes, meaning it’s easy to keep track of key metrics like clicks, spend, conversions, conversion value and return on ad spend (ROAS).
Bump campaigns deliver 200% ROAS on average.
While advertising on other platforms can be time-consuming and costly, Bumps are an instant and affordable sales lever. There’s no need to provide assets or copy for your campaign, as this information pulls directly from your existing event listing. You only pay when a user clicks on your promoted event and the cost of your Bump will be deducted from your ticket revenue post-event, meaning no up front payment is required.
Bumped events sell 26% more tickets on average.
Not only are Bumps highly targeted, meaning you can reach the right fans for your party, they’re also displayed to users with real purchase intent, since they’re already actively browsing the listings and looking to buy tickets.
Bump your event now
To create a Bump in RA Pro, just select the event you want to Bump, click Event Management, then Tickets, and finally Bump Campaign. From here, you can create your campaign and set your cost-per-click (CPC) bid (minimum £0.50 / €0,70 / $1 / MX$10) and campaign budget (minimum £100 / €100 / $100 / MX$1000).
Please note, RA Bumps are currently only available in the following regions:
London
Berlin
Amsterdam
New York
Los Angeles
Miami
Glasgow
Manchester
Paris
Barcelona
Madrid
San Francisco
Toronto (new)
Dublin (new)
South + East (new)
Leeds (new)
Lisbon (new)
Melbourne (new)
Chicago (new)
Edinburgh (new)
Sydney (new)
Mexico City (new)
We will be rolling out Bumps in more regions soon.
To learn more about Bumps, click here.
Bump campaign reporting is powered by Embeddable, an analytics tool that can be embedded directly onto a website or app. Thanks also to Day1Data for their data structuring expertise.