New skate shop and record store opens in Mexico City

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  • Launched over the weekend, maad will also host in-stores with DJs.
  • New skate shop and record store opens in Mexico City image
  • A multi-function retail store and events space opened its doors in Mexico City last weekend. On Saturday, December 9th, Daniel Madrid, Ernesto Alonso, Mario Aguilar and Maxwell William launched maad, a shop selling coffee, skateboard gear, streetwear and vinyl. Its catalogue includes electronic music, with a focus on house, techno and EBM records from Detroit, Chicago, New York and the UK. The opening also featured a small in-store, and maad will continue to throw similar events in the hope of "showing the talent and art of the people who approach us," Madrid, AKA mood, told Resident Advisor. "maad was born from the need for us partners to have a meeting point in the city," he continued. "It's an oasis that's a space for everyone to feel good in this chaotic city, where a community is generated and the main axis is to exchange ideas, knowledge, experiences and create. Music and skateboarding saved us and I hope it can also save many more people." See some more photos below.
RA