Published
Wed, Aug 3, 2022, 08:15
- The store is part of the new Outernet London entertainment hub.
Roland has opened a shop and showroom on Denmark Street in Central London.
Forming part of the new Outernet London entertainment hub, the store includes Roland and BOSS products not currently available elsewhere in Central London, including synths, samplers and DJ controllers. Customers can pre-book demos on a range of products and there will be regular on-site workshops and masterclasses, as well as one-to-one aftersales sessions.
The shop also includes Roland's signature "Audience Specific Experience" (ASX), which allows the store to tailor its lighting, audio and video content according to customers' tastes.
Founded in Osaka in 1972, Roland turns 50 in 2022. The brand is celebrating with a new website, 400-page book, streetwear range and more.
Outernet London, which launched this year, also includes a new, 2000-capacity venue called Here and a smaller space called The Lower Third.