New study shows how gender expectations impact careers of women artists

  • Share
  • "Nine out of ten women creatives agree that the music business treats female artists differently from male artists," according to a survey from MIDiA Research, Believe and TuneCore.
  • New study shows how gender expectations impact careers of women artists image
  • A newly published report that surveyed 401 independent women artists, songwriters, producers and DJs shines fresh light on the extent of gender discrimination in the music industry. Conducted in February by UK-based entertainment intelligence company MIDiA Research, digital music company Believe, as well as Believe's own music aggregator platform, TuneCore, the poll revealed that "no woman (working in any creative field) has managed to avoid some form of discrimination, bias, exclusion or being treated differently."
    Nearly two-thirds of respondents identify sexual harassment or objectification as a key challenge while 63 percent said they feel excluded from composition and production. Moreover, 81 percent believe it's easier for their male peers to receive recognition. 90 percent of women creatives agree that the music business treats female artists differently from male artists, and a clear majority (83 percent) also say that "in order to succeed, it is a priority for women artists to look good (appearance, image, visual performance) as well as sound good." As a result, only 13 percent believe that women are given the same opportunities as men.
    For more insights, read the full report.
RA