Published
Tue, Jan 5, 2021, 23:30
- It’s open to the public now.
Multi-disciplinary collective Yeti Out has opened a shop in Hong Kong that will house its new radio platform and upcoming events.
BELOWGROUND, located in a Downtown basement, is outfitted with hand-made speakers by Devon Turnbull of OJAS and features a rotating line-up of luxury fashion and streetwear brands. Once pandemic-related restrictions ease, BELOWGROUND plans to host production workshops, recording sessions and DJ classes with the aim of growing Hong Kong's music and art community, Yeti Out told Resident Advisor.
The shop, designed by design agency Brinkworth, also includes an area for a radio station by the same name. Due to formally launch this month, FM BELOWGROUND will feature 24-hour online programming. Its first batch of residents include Klasse Wrecks label boss Mr. Ho, local DJ Gia Fu and designer Anais Jourden, who will be exploring runway music in fashion.
The store and radio were designed "to connect creative tribes" and "bridge communities in one of the world's most populous cities," said Yeti Out co-founder Arthur Bray. "Stay tuned for a series of pop-up exhibitions and live artist showcases in 2021."
As a long-running promoter on Asia's club circuit with roots in Hong Kong, Shanghai and London, ten year-old Yeti Out also operates the record label Silk Road Sounds as well as its own apparel line.
Visit BELOWGROUND's Instagram for more details.