Panasonic sells out new Technics turntables in 30 minutes

  • Published
    Wed, 13 Apr 2016, 14:41
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  • The 50th anniversary edition went on sale in Japan this morning for $3,300 each.
  • Panasonic sells out new Technics turntables in 30 minutes image
  • The new Technics turntables went on sale today in Japan and sold out in 30 minutes. Panasonic announced the SL-1200GAE model in time for the Technics brand's 50th anniversary. The improved, limited-edition turntable—with its redesigned motor and tonearm, as well as extra pitch-shifting controls—was expected to have a $4,000 price tag, Technics said in January. The first run of 300 units went on sale in Japan this morning for 356,400 yen (or about $3,300) each, the Tokyo Reporter says. They were sold out by 10:30 AM. "I didn't think the price was too high as we have confidence in our brand, but I didn't expect them to sell out so quickly," a representative of Panasonic told the Sankei Shimbun. Another 900 turntables will be made available for international sales, though it's unclear when.