Published
Thu, Nov 20, 2014, 18:06
- It's called Technics Tracks and it'll launch in the UK and Germany in January 2015.
Audio company Technics has announced details of a high-resolution download store called Technics Tracks.
It's been largely quiet on the Technics front since their famed turntables were discontinued by Panasonic in 2010. But, as reported by Music Week, the brand is starting a new download service geared towards audiophiles. Launching in Germany and the UK in January 2015, Technics Tracks will offer 24-bit FLAC audio files (including thousands at a 192kHz sampling rate) and CD-quality 16-bit (44.1kHz) tracks. It'll be accessible on Macs, PCs and iOS and Android apps.
David Preece, Technics's head of brand strategy in Europe, said: "Technics Tracks will be a vital tool for us to deliver the perfect overall premium audio experience to our customers. We understand the uniquely emotionally engaging experiences that listeners crave when playing their favorite tracks and see the remarkable revelations that music lovers have when they experience true hi-resolution music delivered by our new hardware."
He adds: "We’re incredibly excited to be driving growth in hi-resolution music availability. Now we want to make the experience of exploring the highest-quality music formats more engaging and more accessible than ever before." Preece added that Technics Tracks would "also be a rich source of news and editorial content on hi-res audio releases."
The platform has been built by 7digital. Simon Cole, 7digital's CEO, said: "This is an extremely exciting partnership for us. As a platform provider we get to work with some visionary device brands and we are always interested in being involved in projects that tackle underserved markets. The relaunch of Technics really addresses the needs of audiophiles and anyone interested in high quality music experiences. We are excited to help Technics see this fantastic service become a great success."