Richie Hawtin launches Richly.Hawtin fashion label

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    Fri, 8 May 2009, 17:59
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  • The M_nus chief is set to unveil a range in collaboration with designer Isolde Richly.
  • Richie Hawtin launches Richly.Hawtin fashion label image
  • Continuing in the pioneering spirit that brought you The Cube and Contakt events, Minus boss Richie Hawtin has announced details of his latest plunge into brand diversification: the Richly.Hawtin fashion label. Conceived in collaboration with designer Isolde Richly, the range was established in Tokyo back in 2008 after the pair initially met at Berlin’s Club d’Visionaire over six years ago. The release party is set to take place next week at the suitably minimal Apartment store in Berlin's Mitte district. Said to be inspired by the duo's, "shared love of Japanese culture and design" the collection will kick off with a limited run of 100 t-shirts with previews of future designs being aired at the launch. "Perhaps now more than ever as music sheds its skin and evaporates into the digital ether, it needs something tangible, something physical to keep hold of" reads the press release. "The Richly.Hawtin clothing line offers just that by exploring the principles of minimalist design - where fashion and music overlap." A sneak peak of the collection can be viewed on the Richly.Hawtin website. From where we sit, it's Star Trek attire for the Bar 25 crew. richie richly.hawtin flyer