Published
Thu, Dec 10, 2015, 17:44
- Li Yuchun is the first artist from outside the collective to release on the label.
PC Music have announced the first outside signing to their label: Chinese singer Li Yuchun, AKA Chris Lee.
The news comes in the wake of the UK crew's partnership with Columbia Records, which resulted in Danny L Harle's Broken Flowers EP last month. Now they're gearing up to release Only You, a "double-sided" single produced by A.G. Cook, which will be followed by remixes from Clark and et aliae.
Yuchun was a contestant on China's Super Girl, essentially its own variant of X-Factor, and has since released seven number-one albums in the country, as well as starring in several successful films.
"When A.G. Cook and I came up with the idea for the record we approached it with an awareness of Chris as a pop star who is already reflecting upon an impressive ten-year career," says PC Music creative director Finn Mactaggart. "Her previous campaign centred on the phrase 'Why Me, Chris Lee?' and this was brimming with both optimistic and pessimistic possibilities, as well as introspective analysis of her self-image and the image that her fans conjure of her. We quickly figured that we wanted to play with the idea of duality on a double-sided single. When we visited Chris in Beijing to work on the songs, she fell in love with our ideas, and wrote incredibly powerful lyrics, particularly for Only You which translates roughly as 'I Miss You, Bastard.' It was incredibly rewarding when Chris praised how much effort we had put into understanding her as an artist."
Listen to "Only You" below, and watch a teaser for the video (which debuts tomorrow) here.