Established since 2006, audio tonicÂ® is the Middle Easts longest standing weekly electronic dance music concept, with a distinct focus on a refined yet accessible sound.
From the Thursday night audio tonicÂ® Radio 1 UAE show (2000 GMT) produced/presented by Mike Bufton (AKA Mr Mr), to the world famous audio tonicÂ® Sunset Sessions party at 360Âº, the brands mission is simple - bring upfront, quality House Music and guest DJ's, educational but most importantly... entertaining.
In 2009 & 2010, 360Âº was voted in the DJ Mag Top 100 Clubs of the world, with credit to the audio tonicÂ® International guest DJ roster.
In 2011, audio tonicÂ® @ 360Âº (Jumeirah Beach Hotel) was voted as 'Best House Music Night' at The Timeout Nightlife Awards, and in 2012 won the coveted 'Favourite Club Night' at the What's On Awards. Every Friday from 4pm, audio tonicÂ® 'Sunset Sessions' begins the weekly 10 hour music marathon covering sunset sounds, through nu disco, deep & chunky beats, sexy melodic riffs, tech laden rhythms and all round feel good grooves!
Each and every Friday, International guests are flown in from all four corners of the globe, previous DJ's have included Funk D'Void, Jimpster, Spirit Catcher, Ian Pooley, Scope, Shur-I-Kan, Milton Jackson, Ralph Lawson, Florian Kruse, Manuel Tur, Acos CoolKas, Office Gossip, Spin Science, Sebastian Davidson, Hisham Zahran, Omid 16B, Satoshi Fumi, Hideo Kobayashi, Add2Basket, Luke Fair & the list goes on...
The audio tonicÂ® resident DJ team consist of some of the most respected local artists, who include Mr Mr, Vas Floyd, Raxon, Julian Jinx, JC, Rich Showell, Russ Cooper & Rod Lee Winters. Their intricate knowledge of the venue, crowd and all important vibe makes the audio tonicÂ® experience one of the most talked about weekly events in the region.
With all natural progression, it was only a matter of time before the audio tonicÂ® Record label took shape - and that is has. The label is an output for us to release music we love