Flash Factory opens in Manhattan

Why did you go for a more stripped-back approach—e.g. no LED panels—with the venue? We wanted the focus to be on the architecture and keeping the design timeless. However, there is an impressive amount of intelligent lighting throughout Flash Factory. Our lighting specialist, Rebecca Sanchez—who designed the lighting for ENTER. Ibiza—favored an old school approach while incorporating the most technological resources. You mention classic Manhattan venues as inspiration; what about Flash Factory takes inspiration from these past glories? One of the multitude of reasons why The Fillmore and CBGBs were so successful is that the environment matched the programming. I'd never been to either venue in person, but, from everything I've read, the music programming was always a natural, organic fit for the room. We built Flash Factory strictly for the movement of experimental or alternative electronic and rock music. Flash Factory has a natural connection between the room and music, which is what is so unique. Flash Factory is a multi-purpose space. How is it tailored for techno parties or nightclub events? Our stage is oversized and can accommodate any type of show. The main room is built like a theater with an arched ceiling and a vertical dance floor, which creates an incredible energy—almost a tunnel effect. The theater opens up into a raised side room that views the stage and gives you a social area with less intensity for a breather, yet still focused on the music. Additionally, Flash Factory has distinctly different environments to wander through, which breeds a sense of adventure. I think DC-10 really does that exceptionally well. There are so many different environments within that you never want to leave. It seems like there's a general trend in nightlife to move back towards Manhattan. Why do you think that's happening? Manhattan is the economic and cultural capital of the world, the center of tourism, and an island that never sleeps. The fact that there is no dedicated techno, alternative electronic and rock venue is hard to believe. This was another reason we felt the imperative to build Flash Factory. People shouldn't have to be forced to take a trip outside Manhattan to experience a genuine environment with proper music. Manhattan has the most exciting and special feel of any city. I think people are remembering that Manhattan is the edgiest and most groundbreaking location—not anywhere else.