Published
Mon, Nov 4, 2013, 14:48
- The New York-based promoters behind Electric Zoo are the latest dance music purchase by the promotions giant.
SFX Entertainment has purchased Made Event.
A huge force in the field of large-scale event promotion, SFX has had a busy year dipping its toes into the world of dance music; in February, you may recall, they bought Beatport for just north of $50 million.
Made Event, founded and run by Mike Bindra and Laura De Palma, has been working on events in New York for years. Their main endeavor in recent times has been Electric Zoo, the three-day festival held yearly on Labor Day weekend in New York City.
In an announcement posted to Made Event's website, they emphasized that the team behind Electric Zoo wouldn't be changing after the acquisition. "Although Electric Zoo will continue to be developed by the same team that has been on board since its inception, being part of something larger provides us with many new opportunities, like exciting technology that will improve the festival experience both online and at our events, creative collaboration with other SFX companies, and bringing Electric Zoo to new locations around the globe."
In a separate statement on the purchase, SFX chairman and CEO Robert F.X. Sillerman described Bindra and De Palma, as "the ultimate industry professionals," and said that they plan "to develop the Electric Zoo brand internationally and have the opportunity to build other SFX brands in the U.S. with the support of Mike, Laura and the team at Made."