It is the year 2007.
Electronic music is more popular than ever, especially TechHouse is on a thriving uprise and Berlin already became the buzzing nightlife capital of the world it is known as today.
Amidst all these creative and musical vibes a new label is born - Upon.You Records. Founded in February 2007 by DJ & producer Marco Resmann, with a first release under his moniker Phage on Martin Landsky's Intim Recordings as well as great success as one half of the infamous project Luna City Express under his belt, and electronic music veteran Hawks Grunert, formerly involved in running Timing Recordings with Tanith as well as working for legendary „Frontpage“ magazine, Upon.You Records was already widely recognized for its first release, Phage's „Vut & Vat EP“, and started to drive on the fast lane immediately.
Originally intended to be a platform for music from an inner circle of friends as well as for aspiring young talent it didn't take long until the label branched out in 2008 with first international signings, various label tours all over the place and a first label compilation.
In 2009, after receiving massive support from nightlife heavyweights like Steve Bug, Brothers Vibe, Someone Else and many more, a cover story in German electronic music magazine GROOVE and with a catalogue of roughly twenty 12“ releases Upon.You launched two subdivisions - Upon.You Digital and the momentary Upon.You Sweet & Sour Series – and established a booking agency as well as regular label events at two of Berlin's most praised venues, Watergate Club and the infamous Panoramabar.
Furthermore Upon.You Records teamed up with Workaholics Berlin for the launch of a merchandising line in 2009, introducing the labels unique visual image to the world of street fashion.
With the launch of the annual label retro- / futurespective „Upon.You Diary“ and an expanded core artist family now including Marco Resmann, Martin Landsky, ONNO, Ruede Hag