Started as equal parts research division of technoâ€™s new frontiers, haven for the sacred and profane, and â€˜benevolent anarchyâ€™, Maelstrom and LOUISAHHH!!!'s RAAR imprint aims to release truly innovative music from and for brave sonic explorers.
Unsatisfied with digital-only distribution, RAAR plans to press every release to vinyl, in collaboration with The Vinyl Factory, curating a library of tangible sound objects as the labelâ€™s legacy. Additionally, the digital releases will be â€˜pay as you wantâ€™, and feature special open-source material (beat-a-pellas, acapellas, instrumentals, sound banks). The label encourages its audience to invest in and make use of what tools are laid out for the taking.
RAAR is a creative ethos not limited to music. Each release is tied to an artwork, a poem, a story, a photograph. Aiming to be a true gesamtkunstwerk, RAAR pushes boundaries in all creative frontiers.