Rotterdam resident Esther Roozendaal has been controlling turntables since the late 90s, appearing at the apexes of global techno and chilling in the t-shirt that comes after having pretty much been there and done that. Berghain, Watergate, Tresor, Cocoon, Sonar and an atlas-worth of others have all been bound by Estroeâ€™s expertise in measured dancefloor detonations, operating an axis of deep yet defiant house and techno that has accumulated no lesser fans than John Digweed, Ellen Allien and Dave Clarke along the way.
Keen to spread her knowledge and develop talent by way of the Red Bull Music Academy and The Netherlandsâ€™ production contest Vinylized, Estroe has also juggled regular remix requests of her own, put her name to two full-length albums on top of a string of EPs, organised club nights - Estroe Invites, parallel to a monthly radio show calling on new talents and personal favourites - and headed her own agency: Estroe Electronic Music Advice, a hub for all aspects of producer/record label culture and expertise. With â€˜I See Youâ€™ and â€˜I Wishâ€™, her round-the-clock reputation finds room to squeeze in a new label and its debut opening release.
Following eight years running the EevoNext imprint with Stefan Robbers, Rosedale Records aims to showcase hand-picked producers sharing sides with remixes by technoâ€™s establishment and some of Estroeâ€™s new discovered talents via her own producer advice company. But thereâ€™s no better way of getting down to business with a pound of no-nonsense, signalling of intent from the boss herself, a nice means of getting the ball rolling and to set future contributors on the Rosedale path.