17 years La Rocca

  • 17 years La Rocca. Better than ever ! New York native, Miami-based DJ/Producer George Morel has earned worldwide recognition spreading his unique blend of dance (House) music in legendary nightclubs from New York to Tokyo. In the midst of traveling around the globe, he continues to produce and release some of the industries most successful club hits. Currently, he maintains seven European residencies including three in Germany and four in Switzerland. Morel’s longest standing gig is eight consecutive years at the infamous Love Parade in Berlin. He has also participated in several DJ tours worldwide including, Air Rave which featured a chartered plane from Germany to Greece, making George the only DJ that has ever played on a plane; Reebok DJ Tour, Pushkin Vodka DJ Tour, Rock In Rio (Brazil) and Ministry of Sound in Germany. Morel has gone one step further in the creative arena by combining his musical experience and savvy business knowledge to form his company Groove On Productions, Inc., opening two labels: Groove On Music and Sound Ritual, which he founded with partner DJ Shawn Rudnick. Groove On Music’s first record, Mendo’s “Tell Me”, hit number one on the UK Buzz Chart in February 2002. George has worked with such renowned artists and writers as Barbara Tucker, Ben Grassini, Gay Joy and Alan T., and continues to produce his highly successful compilations including George Morel In The Mix Volumes 1, 2, 3 and 4 (More Music), The Mix Le Queen In Paris (Polydor Records), Mega Mix (Strictly Rhythm) and George Morel, The Miami House Mix (UCMG). Morel had his first experience with turntables in the early eighties at thirteen playing at neighborhood parties in his native New York. During the next few years, he became a regular at some of New York’s most notorious nightspots such as Red Zone, Save the Robots and Palladium. These experiences led to his first production in 1989, with the late David Cole of C&C Music Factory, “Our Love Is Over” (featuring Dee Halloway). In 1990, he produced 2 In A Room’s “Wiggle It”, which became an overnight global success. That same year, Morel began full-time collaboration with C&C Music Factory working on productions, arrangements and edits with Mariah Carey and Lisa Lisa. These partnerships led to four gold records and one platinum record within two years. In 1992, Morel became the Vice President of A&R at Strictly Rhythm. At which time, he also took on the position of “in-house” Producer and Writer for the label. During his seven years at Strictly Rhythm, he worked with producers and artists such as DJ Pierre, Erick Morillo, CeCe Rogers, Roland Clark, Martha Wash and Cookie Watkins, as well as many other producers and recording artists. Morel’s hard work and dedication was celebrated with several Billboard Music Awards and another gold record. Morel’s passion for music continues to be demonstrated in his work on production, deejaying and through his company.
  • 17 years La Rocca - Flyer front