"I'm so excited about returning to The Custard Factory with my own night. I had a beautiful couple of years DJ'ing there at the 'Shaanti' clubnights and have always loved the venue. After running Friction nights in London I have made Birmingham, the 2nd City, my home and cant wait for things to kick off on the 24th October. Panjabi MC is an amazing DJ, Swami just kill it when they play live and we're also welcoming Panjabi Hit Sqaud - The hardest working men in showbusiness. Expect lots of what you've heard on my Radio 1 show, as well as my Asian Network show - and be warned! We intend to play some of the loudest B-Lines known to mankind as well as some of the most destructive Desi music in the universe!"
Award winning BBC Radio 1 DJ BOBBY FRICTION, presents his own club night FRICTION which is set to bring a new lease of life into the Midlands Asian Underground music scene.
Each and every month, Friction is curated by BOBBY FRICTION himself and will showcase the elite artists of Asian Music; both live acts and DJ's all set in the charismatic Custard Factory Complex in Digbeth, Birmingham.
For the debut event on Friday 24th October 2008, Friction are proud to present PANJABI MC who will be showcasing new material from his new album "Indian Timing". Undoubtedly one of the innovators of the British Asian music scene, PMC has picked up numerous awards over his career such as winning Best Dance Act at MTV Europe and UK Act of the Year at the Mobo's to name a few!
In addition, Friction welcomes cult live act SWAMI as well as PANJABI BY NATURE and SONNY JI from the BBC Asian Network to complete an awesome line up. Not to mention BOBBY FRICTION himself as your host, bringing the freshest sounds of the Asian underground and the coolest Desi beats to Birmingham!
Friction is a fusion of East meets West, Desi meets Urban Electronica in a celebration of the Asian underground. Each artist is hand picked by Bobby himself so expect to see the crème de la crème of exciting, fresh artists alongside leading world class tastemakers in one of the most unique settings in the UK.....Do not miss the debut of something very special indeed for the UK's second city!