Corona Extra, the authentic, easy-to-enjoy beer, is giving up-and-coming DJs in Birmingham the unique opportunity to catapult their career onto the international house music scene, alongside some of the world’s leading house legends.
As the prestigious annual search marks its 11th anniversary, Walkabout in Birmingham will play host to a Movida Corona qualifier party on 23rd September, where DJ hopefuls will take to the decks to showcase their mixing skills. Partygoers at the Movida Corona event will also have the opportunity to win an array of Corona Extra prizes, including headphones, watches, caps, and t-shirts.
One of 12 qualifier rounds across the UK, Movida Corona parties will tour 11 cities across the UK to search for and promote fresh, talent in dance music.
Around 250 British DJs are expected to take to the decks between August and September, all vying for the chance to become winner of Movida Corona 2011. Following the qualifier rounds, five regional playoff finals will take place, culminating in a national final at super club Ministry of Sound on October 18th. Last year’s champion, Charles VBV, will sit on the judging panel with finalists performing in front of 2,000 spectators to win a place at the grand final, taking place on the 12th November 2011 at Pacha, Madrid.
Globally, the competition will play host to over 500 eliminatory rounds and 20 national finals, with a record 25 countries taking part this year. From Dubai to Germany, Turkey to Greece; DJs will be hoping to life the Movida Corona 2011 crown, winning the ultimate, money-can’t-buy prize – the chance to perform a set at one of the world’s most coveted residencies, Pacha, headline the Movida Corona tour and record three mixes with Pacha Recordings.
The winner of the Birmingham qualifier will receive two cases of Corona Extra and entry to the regional play-off taking place in September. The overall UK winner will receive £1000 cash prize, Pioneer CDJ equipment, cases of Corona Extra and entry to the Movida Corona Grand Final in Madrid, complete with accommodation and VIP treatment.
Andy Milford, UK Marketing and Promotions Coordinator for Movida Corona and former Movida Corona Champion, comments: “Movida Corona has been showcasing and launching up-and-coming DJs into the spotlight for over a decade, providing a rare opportunity for fresh, new talent to breakthrough onto the worldwide house music scene. It’s increasingly difficult for DJs to make it big and become an international success; however the competition allows new DJs to gain exposure and have the chance to play their sets to huge audiences, which is a taster of what can be expected for the overall Movida Corona Champion 2011.