The owners of Pure appreciate they have a responsibility to provide a safe environment for people to enjoy themselves and realised there was actually an opportunity to offer a night for the Under 18s at their club, somewhere that would take them off the streets and put a roof over their heads.
The parties – called NU RAVE - have proved extremely popular, providing a proper club experience in a modern super club. As the leading nightclub magazine Mondo DR recently quipped after their visit: “The club, like many of the others owned or run by The Pure Group, has gone that extra mile, and offers clubbers that little bit extra.” The entertainment on offer has also been top notch: Thomas from TV show Skins appeared at the first night; IRONIK performed his hit Tiny Dancer, as well as tracks only previously performed at Glastonbury; Shipwrecked’s Maz and MacKenzie followed, and Lil Chris spinning to a teen audience.
Over 1000 under 18s have regularly had the time of their life at Nu Rave events, with free glowsticks, whistles, shutter shades and UV paint given out and, in Room 2 of this four-roomed club, the infamous Ibiza foam party… sud’s up! Battling with foam cannons and UV cannons and two rooms of dance, r&b and drum&bass, the revellers have enjoyed themselves in their droves. The next few Nu Rave events will be Friday October 30th – the Nu Rave Spooky Halloween Party; Friday November 27th and on Wednesday December 23rd – the Nu Rave Xmas Party!