The original Beat Hotel was a small, run-down “class 13” hotel in the Latin Quarter of Paris, gaining fame as the home of the extended family of Beat writers and artists who stayed there in the late 1950s and early ’60s. Hot water was only available Thursdays, Fridays and Saturdays, its rooms had windows facing an internal stairwell, and the linen was only changed once a month – if you were lucky. Freed from the conservative morals of 1950s America, the Beats – William Burroughs, Allen Ginsberg, Gregory Corso and their many friends and collaborators – made it a hothouse of creativity.
Taking inspiration from its namesake, and acting as a welcoming sanctuary for anyone who stumbled inside, The Beat Hotel opened its doors at Glastonbury Festival in 2011. Described by one patron as “a fully-furnished freak-zone”, and with the mantra: “Eat, Drink, Dance” emblazoned on a towering sign out front, the venue quickly became a fixture, serving up an extensive drinks list, a round-the-clock DJ line-up, and food from some of the UK’s leading chefs.
In March 2019, the story continues, as the Beat Hotel follows the original Beats to Morocco, for a four-day sojourn in Marrakech. Taking place 15 minutes outside the city, and set across a 27-acre, palm tree-laden boutique resort, music ranges from daytime pool sessions, live shows, label showcases and late-night villa parties featuring local artists alongside international guests. Guests can also enjoy one-off culinary collaborations and a talks programme featuring some of today’s great minds and voices.
"Follow your inner moonlight - don't hide the madness"