Smirnoff Equalising Music


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  • Rising talent gets a chance to shine next to major names—Honey Dijon, Peggy Gou and The Black Madonna—as part of an honourable initiative.
  • Smirnoff Equalising Music takes over London’s Printworks on Saturday 13th October with The Black Madonna, Honey Dijon, Peggy Gou, Artwork and more. Working in partnership with Smirnoff Equalising Music, Printworks aims to more than double the number of female and non-binary artists performing at the iconic club space in 2018. One reason often cited for the gender imbalance on club and festival lineups is the smaller pool of female talent to choose from, something the Smirnoff Equalising Music initiative is tackling through a new DJ mentorship programme launched this year. Internationally renowned DJs The Black Madonna, Artwork, Honey Dijon, Peggy Gou and Nastia hand selected 10 talented aspiring DJs from hundreds of entrants, to coach and mentor throughout the summer, with the mentees all given the opportunity to perform at Printworks. Alongside performances from our headline artists, the event will also feature DJ sets from Smirnoff Equalising Music mentees and rising stars Alexis, Catalina, Eva Crystaltips, Jaguar, Jay Carder KIIA and Trudy Knight. Printworks will play also host to inspirational talks with artists and industry leaders, designed to break down barriers for women in electronic music and inspire and empower the next generation of female and non-binary talent. Last Entry: 17:00 IMPORTANT: If you are purchasing a pre-2PM ticket, then you will have to have entered the venue BEFORE 2PM on the day of the event. Your ticket will not be valid after this time and you will be refused entry.