General Jimmy is a Liverpool based DJ, promoter and journalist with a rising pedigree, balancing gigs with the likes of Dixon, Erol Alkan, Ivan Smagghe, Gilles Peterson, Lee Burridge, Ashley Beedle and Norman Jay alongside dance music comment for DJMag..
‘General’ Jimmy Coultas is readily instilling himself deeper into the dance music scene. His day job flirts between club promotion, dance journalism and Music PR, balancing a wide-ranging set of musical involvement. Writing for DJmag, iDJ and his soon to be relaunched Plastic Soup, he’s also built up a repertoire crafting DJ profiles, counting Yousef and Fergie among his clients.
But it all began in Liverpool, where in 2003 he spent three years starting and promoting Liverpool hedonistic paradise Superfly. Augmenting it during its busiest stint at the Zanzibar, he was responsible for bringing the likes of The Freestylers, Serge Santiago and Koma & Bones down to the city for some wildly raucous parties. Sensing a new challenge he left in 2006, becoming embroiled in Lincoln’s embryonic Audiojak first as PR officer and later promoter. His stint saw Erol Alkan, Ivan Smagghe, Nic Fanciulli and Jamie Jones make debuts in the city, bringing an anarchic twist to an otherwise dormant club scene. And now he’s back to Liverpool, bringing eclectic mayhem in the shape of Pigeonhole Disco.
The promotion proved the springboard for a series of gigs elsewhere, clocking up appearances at Carlisle’s Uber, Wrexham’s Freak and London’s 93FeetEast. He’s readily making headway on the festival circuit, having played at Hertfordshire’s delightful boutique offering Standon Calling and Scotland’s arts and music bonanza The Wickerman. This year saw a slot on the famous Beach Bar of Croatia’s sizzling Garden festival, rubbing shoulders with the likes of Ame, Gilles Peterson, Henrik Schwarz, Lindstrom, Todd Terje and Dixon in the process. Oh and Liverpool has been on lockdown for a hot minute, regularly playing the Chibuku and Circus afterparties and appearing at every venue and clubnight worth their salt during the last six years.
Stylistically he sifts through vintage disco, groove heavy house and nascent techno in his club sets, varying the tempo and the mood with delicate ease. It’s seen him clock up appearances alongside DJs as wide ranging as Norman Jay, Lee Burridge, Audiofly, Paul Woolford, Hot Chip, Prins Thomas, Danny Rampling and Chris Duckenfield.
He’s equally adept dropping wide ranging eclectic sets that span rare funk, classic hip-hop and Balearic beauties, having warmed up for Bez from the Happy Mondays, Radio One’s Zane Lowe, Furious Five rapper Melle Mel and starring at the afterparty for Sunday Best’s Mark Ronson Sunday Best show in 2008. This diversity is built on his weekly residency at Liverpool’s The Metropolitan Bar, where he’s responsible for bringing the soundtrack to the ultimate wedding every Saturday night.
Quite where the future lies for the General and his talismanic DJ sets remains slightly unclear, but its almost certainly going to involve further advancement through the ranks and a guaranteed hedonistic journey. And if your pedigree centres on eclectic mayhem, you’d be a fool not to join him.