Resident Advisor has a wide selection of standard and high impact advertising formats. We build bespoke campaign packages by leveraging advanced targeting strategies to meet key client objectives.
High Impact Units
Billboard
970X250
Our most premium run of site display format, the billboard is the premier solution for driving significant awareness and visibility.
Max file size: 120kb
GIF, JPEG or HTML tags
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Full Width Billboard
970x250
Seamlessly fusing with RA’s design this premium format offers full-width integration across the entire site.
Max file size: 120kb
GIF, JPEG or HTML tags
Please ensure background is a single colour so we can add the full width functionality
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Video Billboard
970x250
Promote video, with audio, directly to RA readers with this high-impact multimedia format
Max file size: 120kb
GIF, JPEG or HTML tags
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Oversized Leaderboard
952x152
Appearing across the site and offering high-impact visibility, the oversized leaderboard drives higher awareness, engagement and response.
Max file size 120kb
GIF, JPEG or HTML tags
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Mobile Billboard
320x100
A high-impact placement, this is a premium format developed for smaller screens offering high-visibility to our mobile users.
Max file size: 50kb
GIF, JPEG or HTML tags
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RA Interscroller
300x600
Designed to offer the impact of a desktop unit on a mobile device, the interscroller is a powerful mobile specific format.
Max file size 100kb
GIF, JPEG or HTML tags
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Half Page
300x600
The 300x600 “half page” unit is a custom format that provides larger space for clients to get their message across offering rich engagement and a much more noticeable premium ad unit.
Standard Ad Sizes
Leaderboard
728x90
The 728x90 leaderboard appears at the top of all RA pages, including the homepage. A great format to ensure reach across all RA’s high traffic channels.
Max file size 70kb
GIF, JPEG or HTML tags
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MPU
300x250
The 300x250 MPU appears centrally across high-traffic pages on all devices. One of our most popular formats.
Max file size 70kb
GIF, JPEG or HTML tags
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Skyscraper
160x600
Our supporting format which appears alongside comments in longform features, reviews and event listings.
Max file size 70kb
GIF, JPEG or HTML tags
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Mobile Leaderboard
320x50 mobile
40% of RAs audience view the site through their mobile device. We recommend all display campaigns are paired with mobile formats to benefit from audience reach across multiple devices.
Max file size: 50kb
GIF, JPEG or HTML tags
Takeover Tactics
Full Width Homepage Takeover
4 x 952x250 + 300x250
A custom version of a Homepage Takeover that integrates seamlessly with RA’s homepage design and offers 100% share of voice on the highest trafficking page.
Max file sizes: 120kb
GIF, JPEG or HTML tags
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Homepage Takeover
4 x 952x250 + 300x250
This placement is a complete takeover of the Resident Advisor homepage. Perfect for driving huge awareness for big announcements.
Max file size: 120kb
GIF, JPEG or HTML tags
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Homepage Promo Slot
1 x 952x250
Offering sustained viewability and reach, the homepage promo slot is a cost-effective high-impact placement on our highest-trafficked page.
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Event Channel Takeover
952x250 + 300x250 + 160x600
The Event Channel Takeover is a complete format takeover of the RA events homepage. A high-visibility selection of placements to target users with active purchase intent.
Max file size: 120kb
GIF, JPEG or HTML tags
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Local Mailer
632x210
Sent out weekly to a variety of regions and cities these mailers tap into unique, regional electronic music scenes. They are editorially led, with three advertising slots exclusive to one client each week.
Max file size: 50kb
GIF, JPEG or HTML tags
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Global Newsletter
632x210
The Global Newsletter, sent to over 800,000 opt-in recipients each week, highlights the best RA content of the week. We offer one mailer takeover, exclusively to one client, per week.
Max file size: 50kb
GIF, JPEG or HTML tags
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Bespoke
Bespoke Format Creation
We aren’t limited to standard formats. For larger campaigns we offer bespoke artwork and formats to deliver big results. Speak to your account manager directly about unique campaign executions.
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Bespoke Targeting
We are constantly evolving our ad-tech to improve the relevancy of RA campaigns for readers. By understanding users behaviour and interests we can create bespoke targeting to minimise wastage and maximise campaign performance.
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Download our Ad Specs Guide here.
For more information, contact [email protected]